{"id":5,"date":"2026-07-14T04:20:03","date_gmt":"2026-07-14T04:20:03","guid":{"rendered":"https:\/\/wp.cpanelmcptest.my.id\/index.php\/2026\/07\/14\/perceptive-innovation-kenapa-persepsi-menentukan-keberhasilan-inovasi\/"},"modified":"2026-07-14T04:40:04","modified_gmt":"2026-07-14T04:40:04","slug":"perceptive-innovation-kenapa-persepsi-menentukan-keberhasilan-inovasi","status":"publish","type":"post","link":"https:\/\/wp.cpanelmcptest.my.id\/index.php\/2026\/07\/14\/perceptive-innovation-kenapa-persepsi-menentukan-keberhasilan-inovasi\/","title":{"rendered":"Perceptive Innovation: Kenapa Persepsi Menentukan Keberhasilan Inovasi"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/wp.cpanelmcptest.my.id\/wp-content\/uploads\/perceptive-innovation-featured.svg\" alt=\"Perceptive Innovation book insight illustration\" style=\"max-width:100%;height:auto\" \/><\/p>\n<p>Buku <em>Perceptive Innovation<\/em> karya Caleb Kow mengangkat gagasan bahwa banyak inovasi gagal bukan karena kualitas teknisnya buruk, melainkan karena gagal membangun persepsi yang tepat di mata penggunanya. Penulis menyinggung beberapa contoh klasik dunia teknologi &mdash; format video yang kalah bersaing meski unggul secara teknis, ponsel dengan desain elegan yang tetap ditinggalkan pasar, hingga proyek AI enterprise yang rapi dari sisi kode namun gagal diadopsi pengguna.<\/p>\n<p>Tesis utamanya: pengelolaan inovasi semestinya tidak diperlakukan sebagai fungsi pemasaran yang datang belakangan, melainkan bagian dari proses rekayasa itu sendiri sejak awal. Dengan menggabungkan psikologi kognitif, ekonomi perilaku, dan studi kasus lintas industri, buku ini menawarkan kerangka kerja untuk secara sengaja merancang bagaimana sebuah inovasi dipersepsikan sepanjang siklus hidupnya &mdash; bukan sekadar seberapa canggih teknologi di baliknya.<\/p>\n<h3>Detail Buku<\/h3>\n<ul>\n<li>Penulis: Caleb Kow<\/li>\n<li>Terbit: 13 Juni 2026<\/li>\n<li>Tebal: 377 halaman<\/li>\n<li>ISBN-10: 981946675X<\/li>\n<li>Format: Paperback \/ Hardcover \/ Kindle<\/li>\n<\/ul>\n<p>Selengkapnya bisa dicek di <a href=\"https:\/\/www.amazon.com\/Perceptive-Innovation-Caleb-Kow\/dp\/981946675X\/\" target=\"_blank\" rel=\"noopener\">halaman Amazon buku ini<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buku Perceptive Innovation karya Caleb Kow mengangkat gagasan bahwa banyak inovasi gagal bukan karena kualitas teknisnya buruk, melainkan karena gagal membangun persepsi yang tepat di mata penggunanya. Penulis menyinggung beberapa contoh klasik dunia teknologi &mdash; format video yang kalah bersaing meski unggul secara teknis, ponsel dengan desain elegan yang tetap ditinggalkan pasar, hingga proyek AI [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":8,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/wp.cpanelmcptest.my.id\/index.php\/wp-json\/wp\/v2\/posts\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.cpanelmcptest.my.id\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.cpanelmcptest.my.id\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.cpanelmcptest.my.id\/index.php\/wp-json\/wp\/v2\/comments?post=5"}],"version-history":[{"count":2,"href":"https:\/\/wp.cpanelmcptest.my.id\/index.php\/wp-json\/wp\/v2\/posts\/5\/revisions"}],"predecessor-version":[{"id":9,"href":"https:\/\/wp.cpanelmcptest.my.id\/index.php\/wp-json\/wp\/v2\/posts\/5\/revisions\/9"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.cpanelmcptest.my.id\/index.php\/wp-json\/wp\/v2\/media\/8"}],"wp:attachment":[{"href":"https:\/\/wp.cpanelmcptest.my.id\/index.php\/wp-json\/wp\/v2\/media?parent=5"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.cpanelmcptest.my.id\/index.php\/wp-json\/wp\/v2\/categories?post=5"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.cpanelmcptest.my.id\/index.php\/wp-json\/wp\/v2\/tags?post=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}